Sales sequence has become an essential part of successful prospecting. With evolving buyer sentiments and behavior, you need a consistent approach to sales outreach. Receiving tons of emails, calls, and marketing messages is normal these days. That is why prospects rarely respond to a sales representative’s first outreach attempt. Unfortunately, this means multiple follow-ups.
For an introduction to sales sequences, read — Sales Sequence: Touchpoints That Ensure Regular Interactions.
If you also wonder, “how long should you follow up? When should you stop?” Or, in more sales terms, “how many touchpoints are ideal in a sales sequence?” Here are two of our top-read articles:
And lastly, a Reddit thread that will continue refining your sales sequences.