What is Account-Based Marketing (ABM)?

Account-based marketing (ABM) is a business marketing strategy that concentrates to create a personalized buying experience for a set of target accounts within a market.
Account-based marketing allows you to weed out less-valuable companies early on and ensure Marketing and Sales are in complete alignment. In return, the team can perform in a more efficient manner to engage potential accounts.

Benefits of ABM:

• Personalized Marketing Approach
• Keep Marketing and Sales aligned
• Fewer Wasted Resources
• Streamline Sales Cycle
• Measure your ROI

How to implement Account-Based Marketing?

These are the following step-by-step instructions for setting up account-based marketing:

• Identify your high-value target accounts
• Conduct research on those accounts
• Develop customized marketing campaigns
• Run your customized marketing campaigns
• Measure your customized marketing campaigns