What is BANT?
The acronym BANT stands for:
- Budget: How much is the prospect able and willing to spend?
- Authority: Who is the ultimate decision-maker?
- Need: Does the prospect have a problem your product can solve?
- Timeline: Is there urgency?
BANT is a sales qualification framework that helps salespeople determine whether a prospect is a good fit based on their budget, internal influence/ability to buy, need for the product, and purchase timeline. You use a tool like BANT to make sure that from a qualification standpoint a lead fits the mark before you continue conversations. BANT is basically the fundamental checkboxes you need to confirm with a prospect at the start of the sales process to ensure a lead aligns with your company.