What is BASHO Email?
In simple terms, a BASHO email is a super-personalized email that is meant to get you a meeting with a potential decision-maker. A BASHO email is an attempt to gain the attention of a prospective customer and to ultimately get a meeting set up on their calendar. It is thoughtfully crafted, and designed to show the client that you know them.
Benefits of BASHO Email:
- Increase conversion rate between 60% to 80%: Companies that use BASHO emails as a part of their sales strategy are able to get up to an average of 65% response rate. Even if you don’t always convert a lead to a customer, you will be able to leave a good impression, which may be later paid off with re-engaged or referral leads.
- Can be used to reach high-value accounts: It’s not easy to reach people of influence by phone. You may spend lots of time on a telephone conversation with representatives, but with a BASHO email, chances to get right to the CEO are higher.
- It is not difficult to start: If you have not incorporated a BASHO email into your strategy, you don’t need to have special skills to try it. That’s the case when the experience comes with action. You just need to understand the basic principles of composing such an email.