What is Bottom of the Funnel(BOFU)?
Bottom of the funnel is the stage where the sales rep targets converting leads to customers. When you have spent a fair amount of time prospecting, the bottom of the funnel is where you want your leads to be. At this stage, leads are making a final design whether to get on board for your service or competitors. This is where you have to be very strategic with your messaging to give leads that final nudge.
Goals at the bottom of the funnel:
The goal at this stage is simple – get leads to convert into customers. To do this the sales team needs to solidify their relationship with leads, and you’ve got to show why you are better than the competitors.
At this stage, leads are reviewing their options. By now leads know who you are and they have researched enough to trust your business. They want to make sure the decision they are about to make is a good one. Leads at the bottom of the funnel are looking for qualifiers and logistical information that give them confidence in their decision.