Call to Action (CTA)

Call to Action is a marketing term designed to instruct the audience to provoke an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way. “Subscribe for our newsletter”, “Register for the webinar”, or “Download the e-book” are some of the examples.