A closed-won opportunity is the stage of the sales funnel in which a contact has inked the deal and become a customer. In other words, an opportunity that had a certain percentage possibility of becoming a closed deal at the start of the funnel is now 100% certain to end with a sale.
A closed-won opportunity represents the successful end-stage of a sales cycle. Sales that emphasize a quick and efficient closing tend to end in more closed-won deals than those that take more than thirty days. Significantly, it’s worth noting that not all prospective customers end in ‘closed-won’ (in fact, that number hovers around 30%), so the object is not to take every prospect to a closed-won scenario.