What is Cold Email?
A cold email is an unsolicited email that’s sent without any prior contact with the recipient. In many respects, a cold email is the same as a cold phone call – it's just much less intrusive.
Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim is to get into a business conversation with that individual, rather than to promote a product or a service to the masses.
How to write a proper Cold Email?
- Be specific in your subject line: Make sure your subject line is short and specific. Don’t promise things you don’t intend to deliver on. If you’re asking for a minute of their time, make sure all you need is a minute. Get to the point, and tell them why you’re emailing.
- Don’t drag it out: Tell the person you’re writing to what your solution is for a pain point or problem they might be having within their business. Then you show them what the future could look like with your solution. Within the email, don’t ramble on about a bunch of explanations; it will divert the reader's attention. Remember, it’s all about how you can help them with their business, not how their business will help your own.
- Make it personal: The most important thing you can do when it comes to cold emailing is to make the email personal. This is much easier to do when you’re a small business reaching out to other businesses in your own community. Tell them, specifically, why you want to do business with them. Let them know about other projects in town that you’ve been a part of, and if you’ve met them in the past, remind them -- don’t assume they remember you. Try to say the word “you” instead of the word “I” as often as you can.
- Always end with a Call-to-Action (CTA): Make sure each email ends with a request or a CTA, so that you can ensure you’re building connections with your audience. If you don’t tell people their next steps or what you want them to do, they won’t know you are actually waiting on their response.