What is Personalization in Sales?
For B2B organizations, personalization is an essential part of capturing the attention of prospects. Personalized selling is beyond using a prospect’s name in the subject line of an email, or knowing their title. It encourages you to have a multi-tiered approach across the sales funnel.
Personalization in sales simplifies your approach towards your targeted prospects. You leave a positive impression on your prospects with a personalized approach. Identifying their pain points and addressing them through your product or service can help in winning over their trust.
Why is it Important?
Personalization in sales can be a game changer for your prospects. It can help your business growth in the following ways:
- Create a key differentiating factor from your competitors
- Establish credibility for your business
- Simplify upselling and renewals for your business
- Create industry sales leaders and trusted advisors from your business
- Bring a consistent revenue stream to your business
Tools to Personalize your Sales
- Data-driven decision making
- Email campaigns
- Landing pages
- Real-time support
- Share relevant content
- Instant grievance resolution
Collecting and analyzing data to understand your prospects better can help you prepare sales reps to personalize interactions. The different types of data that can be used include firmographic, demographics, technographic, and intent data. You can qualify prospects sooner and shorten the sales cycle with a data-driven approach.
Emails are an essential part of communicating with prospects. Personalized emails can provide 6x better click-through rate and 3800% better ROI. Keeping the conversation relevant and personalized can increase the chances of getting a response from prospects.
Creating personalized landing pages such as a 'thank you' page for filling out the form can help you start a meaningful relationship. Creating resources that are lead magnets can help in attracting more inbound leads. It helps in brand recognition and attracting your target audience.
Giving a walk-through across your product or service will help your prospects understand it better. Enlisting the various use cases based on the use cases can help in providing real-time support to prospects. Ensuring your prospects understand the benefits of using your product or service during the trial period or the demo will help in better decision making.
Content is an essential part of lead nurturing. Personalized content can help your prospects understand your product or service. It can provide deeper insights on how they can create value from your product or service.
A robust customer support can enhance the overall experience for your customers. 33% of customers get frustrated when they have to wait for getting their queries resolved. Having FAQs, chat bots, and other instant messaging platforms can help increase the overall lifetime value of your customers.