What is Revenue Intelligence?

Revenue Intelligence refers to the process of collecting and managing product usage data across all customers and prospects and applying data-driven artificial intelligence to analyze and drive revenue. With the rise of data-driven approaches and the ability to integrate different tools to collect data, artificial intelligence solutions are proving to be impactful in a wide range of activities and operations.

For sales operations, revenue intelligence provides very powerful insights that are tied to a sales opportunity. These insights assist sales teams to make better decisions on prioritizing sales opportunities and highlights the potential opportunities for driving revenue.

Benefits of Revenue Intelligence:

• Increase efficiency and productivity: Salespeople can increase efficiency and productivity since they can identify which prospects are most likely to close and drive revenue and which may waste their time.
• Data collection automation: Having a sales intelligence tool will help you automate your data collection process. Since the tool produces results based on data-driven approaches, all the data related to prospects and customers across different platforms (like CRM, marketing, sales platforms) will be integrated and organized properly.
• Opportunity Management: You can get valuable insights via revenue intelligence that will tell you which prospect is more valuable and likely to convert to a customer. This will give clarity while handling opportunities and which opportunity should the sales team focus on first.
• Customer Success: The customer support team can also get an insight into the current customers around how they are using the team. This helps to identify customers who you can successfully upsell, and can also identify customers who may churn.