What is Sales Kickoff?
Sales kickoff is an annual meeting arranged for the entire sales team. An event is organized to bring together the entire sales department to align new sales strategies, share best best practices, celebrate the past successes and generate energy around selling new product features. The main objective of the meeting is to motivate each and every member of the sales team and set up a tone for the next 12 months to be fired up and hit big numbers.
The event is typically arranged at the starting of the fiscal year. Organizations take this opportunity to get the teams on the same page and motivate them to succeed in the year ahead. Arranging a sales kickoff event is a big investment for a company, not only for travel and production costs, but opportunity costs as well. But, if done properly, a sales kickoff meeting should send your reps back to the frontlines feeling inspired, confident, valued, and more ready than ever to engage with leads and close sales.
A sales kickoff could be a small afternoon retreat with a handful of people if the team is small or a planned multi-day extravaganza bringing in reps from all over the country. It depends on the size of the organization. You should remember that a kickoff meeting is not only about business and information. There should be some fun team bonding activities.
Benefits of Sales Kickoff Meeting:
- Building Relationship and Trust: Involvement in a big event is a good opportunity to network and build relationships. You can share experience with your acquaintances from other states. Reps will be up to 2x more productive throughout the year when they are grounded with strong, productive relationships.
- In addition, spending time and bonding with teammates generates trust and empathy, setting the groundwork for productive collaboration.
- Increased Productivity: By bringing your team together in a face-to-face environment, you also create a competitive field for teams of different different demographics. Exciting engaging meetings where people share knowledge and experience empowers all the reps to perform better and achieve better results.
- A sense of attachment: Having meetings over video conference calls are not energetic and engaging as face-to-face interactions. Having the core agenda of kickoff meetings to motivate the teams, the team bonding activities triggers a sense of attachment with the company for all the team members. It provides the company with loyal and trustworthy employees.