What is a Triggered Email?

Triggered emails are personalised emails sent to recipients at the relevant time. As the name suggests, triggered emails are triggered by the actions of recipients and are automatically sent once the action has been taken. It can also be sent out considering the behavioural patterns of the recipient/subscriber or based on the data available about the recipient.

Examples of Triggered Emails

Some common types of triggered emails include:

• Personalised welcome mails on subscription
• Birthday/anniversary wishes
• Cart abandoned reminders
• Upselling reminders post a purchase
• Promotional greetings on festivals
• Reactivation of subscription emails

Benefits of Triggered Emails

• Stay connected with customers - By way of birthday/anniversary wishes and festival greetings, you can stay connected with your customers while reminding them that you care.
• Provide a personalized customer experience - The main aim of sending triggered emails is to send them emails that are triggered by each customer's specific actions or behavioural pattern.
• Keep reminding your potential customers about you - Triggered emails make sure that your customers don't forget you by providing them gentle reminders.
• Provide relevant information about your company - You can easily provide information about your company and its offering to customers via triggered emails.