What is a warm email?

Warm emails are a lot like warm calls except that they involve interaction via emails. It simply involves prospecting warm leads that have interacted with the business previously. They can be highly effective especially when the emails have been customised as per the research conducted on the prospect's needs and values.

Steps to send a warm email

Sending warm emails involves a series of quick steps which are as follows:

#Step 1: Identify the lead - This stage involves identifying the warm leads to whom the company can reach out to.

#Step 2: Research - Once the prospect has been identified, the next step is to research a little about them, their needs and values. This can be done by going through their LinkedIn profile or other such social media channels or interactions with competitors.

#Step 3: Create your workflow and reach out - After the primary research, you are now all set to send your warm email. Set your workflow and schedule the email. Make sure that you personalize the email and keep it short.

#Step 4: Follow-up - Don't forget your prospect after sending an email. Make sure you follow-up through further emails or try getting a meeting with the prospect.