Upscale Principles

We believe that B2B Sales is fundamentally about people interacting with each other and sales engagement software is there to help you become the best at that.

To create software for humans, we have these principles for building Upscale’s sales engagement platform.




Focused and clear objectives

Happiness with your work comes from getting into the state of flow. You achieve that when concentrated and distractions are removed and the objective is clear to accomplish.



Delightful experiences

We are spending a big part of our life at work, so the software that we are using should make us happy, not frustrate us. It should give you a positive feeling and accompany your daily mission to achieve your goals.



Innovation in B2B sales productivity

The tools for the tasks you do every day should be as sharp as possible. It should be simple to use and make you more productive over time.



Sales discipline via automation

You only achieve mastery if you’ve built up automatisms to make you better so you can concentrate on the task that counts. Bad tools encourage bad habits while good platforms encourage good habits.



Sales workflows that drive results

Workarounds are fiddled together when your tools don't do what you need it to do. But they waste time and energy because their purpose was never to assist your workflow. We believe that B2B Sales does have an ideal sales workflow and we're building for that.

Try Upscale to accelerate B2B sales pipeline