Platform

Your AI Platform for Performance Creatives.

Upscale seamlessly creates and executes performance TV campaigns by unlocking the power of AI at every step - it’s the first end-to-end AI platform  for performance ads on Streaming TV.

Powerful AITools for Smarter Campaigns

A suite of AI tools that automates every step of creating a successful performance TV campaign
GENERATE

Composer AI

We re-imagined the TV creative production process from the ground up - our AI ingests and analyzes your brand’s creative assets, content, style & tone, unique value props and customer data to generate narratives that speak to your different audiences and drive engagement.
 
Composer AI identifies and selects your most relevant assets to create and upscale video ads for Streaming TV.
Lock
An AI media assistant to find the perfect creative media
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Composer AI is your creative director + editor all in one
Run

Smart Campaigns

We leverage state-of-the-art ML models to deliver performance outcomes over real-time programmatic bidding - across advertising goals like acquiring new customers, driving website visits, and engaging audiences that are interested in your brand.

But why stop there? We go a step beyond by optimizing performance with personalized creatives that truly engage.
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ML optimization of outcomes like visits & purchases
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AI to match most relevant creative to audience
OPTIMIZE

Ad Insights

You can’t optimize what you don’t measure.  Our holistic insights platform doesn’t just guess at what worked and what didn’t - we reconstruct the path to purchase for every single conversion that was exposed to your TV creative, and focus on where they had a real impact.

We provide data-driven incrementality testing out of the box so you can measure the total impact of the campaign - not just outcomes that occurred on your website.
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Map the entire ad view-to-conversion journey
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Measure holistic impact with built-in lift testing
INTEGRATE

Works With Your Stack

We automatically connect to your stack - whether it’s your creative asset & content repositories, existing marketing system-of-record and CRM, or ad platforms - so you can hit the ground running and focus on your creative strategy without having to manually import your data.
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Auto-ingest creative assets wherever they are
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Unlock your 1st-party data for audience targeting

Creative Generation Machine

Our platform powers every step of the creative gen process - from brand analysis, to asset retrieval & parsing, to narrative creation, creative key media selection and more.
STEP #1

Integrate

We automatically ingest anything and everything that goes into creating a TV ad for your audiences - from raw creative assets to your brand’s style, tone & copy.

If it can help us make a better ad, we ingest and make it available to our AI to analyze.
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STEP #2

Analyze

Our AI analyzes every asset to generate the building blocks for your TV creative.  We generate rich meta-data - detected objects, categories, transcripts, descriptions, and more - for each image, video & text copy.  We combine this with online digital data to capture your brand’s style, tone & voice.
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STEP #3

Generate

We automatically generate unique concepts for creatives by understanding your brand, marketing goals, key messages & the audiences you are trying to engage.

Our creative generation engine transforms your concepts into compelling narratives for TV.
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STEP #4

Compose

What good is a compelling narrative without the media that brings it to life?  Our AI selects key media - whether it’s the perfect UGC video testimonial, product image or tagline - and weaves it into a rich media storyboard to transform your concept into a visually engaging, customized TV creative.
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STEP #5

Upscale

The final step of the creative generation process is in our name - we not only upscale your creative to widescreen, 16:9 format for running on TV, but we also leverage our AI to apply a final “fit and finish” to each creative, ensuring that your brand’s message really hits the mark.
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Create Performance TV Ads
Our platform allows you to make TV-quality, performance-oriented video creatives in minutes, not weeks.
Target Streaming Audiences
Deliver the right message to the right audience on programmatic video channels like Streaming TV, CTV and more.
Measure Holistic Impact
Map the conversion journey of every purchase for better ROAS - and measure the holistic impact with incrementality.
Starter
Creative Studio
$500
/month
(Minimum $9,000/month in media spend)
Includes 2 Creatives (up to 2 Storyboards)
Run ads on YouTube & Linear
Add Streaming for +$500/month
Growth
Creative + Streaming
$300
/day
(Minimum $9,000/month in media spend)
Up to 4 Creatives (4 Storyboards)
Min $300/day Media Spend
(Minimum $9,000/month in media spend)
Creative costs included in media spend
Enterprise
Enterprise Plan
$10,000
/month
(Minimum $9,000/month in media spend)
Up to 25 Creatives (10 Storyboards)
Support for multiple brands & custom storyboards
Usage for owned media channels