Privacy Policy

This Privacy Policy is compiled to establish how ‘Personally Identifiable Information (PII) is used at Upscale. As described in US privacy law and information security, PII is the information available on its own or used with other information to identify, contact, or locate a single person or identify an individual in context. The privacy policy provides a clear understanding of how Upscale collects, uses, protects, or otherwise handles your Personally Identifiable Information by our website.

Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in the privacy policy, we may disclose information about you:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Policy amendments

We may update the Privacy Policy from time to time. Rest assured; we will notify you of any material changes to review the updated Privacy Policy on the Upscale website. If you do not accept the revised Privacy Policy, you may terminate Service as provided in the Upscale Service Agreement; otherwise, the updated Privacy Policy will apply to you.

Third-party websites

The website contains links to other websites. We are not responsible for the privacy policies of third-party websites or such site operators’ actions, including the collection or use of your personal information.

Data Protection

Upscale complies with the EU-U.S and the Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding collecting, using, and retaining personal information transferred from the European Union and Switzerland to the United States, respectively. Upscale adheres to the Privacy Shield Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.

Concerning personal data received or transferred according to the Privacy Shield Framework, Upscale is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Upscale may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Changing or Deleting Your Information

Upon request, Upscale will provide you with information about whether we hold or process any of your personal data on behalf of a third party. If you are a registered user, you may review, update, correct, or delete certain Personal Information provided in your registration or account profile by changing your account settings. If your personal information changes, or if you no longer desire our Service, you may update or delete it by making the change in your account settings, although (in some cases) we may retain copies of your information if required by law, to protect our rights, or if it is not technically reasonably feasible to remove it. For questions about your Personal Information on our Service, please contact us at or through our website. We will respond to your inquiry within 30 days.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Accountability for Onward Transfers

We do not sell your Personal Information to any third party.

Upscale does not transfer user data (no matter what) to third parties.


Upscale does not treat ‘phishing’ or identity theft lightly. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Business Transfers

In the case of a merger, acquisition, or reorganization, Upscale may sell, transfer or otherwise share some or all of its assets, including your customer data, to provide you continued service, but we will notify you. We will also notify you of choices you may have regarding the information.


Google’s Advertising Principles can sum up Google’s advertising requirements. They are put in place to provide a positive user experience.

We use Google AdSense Advertising on our website.

As a third-party vendor, Google uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt out of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

Remarketing with Google AdSense

Along with third-party vendors such as Google, we use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together. We compile data regarding user interactions with ad impressions and other ad service functions related to our website.

Opting out

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California. It requires any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.

According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously.
  • Once this privacy policy is created, we will add a link to it on our homepage or, at a minimum, on the first significant page after entering our website.
  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
  • We will notify you of any Privacy Policy changes.
  • You can change your personal information on our Privacy Policy Page by emailing us.

COPPA (Children Online Privacy Protection Act)

When it comes to collecting personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. Upscale’s service complies with CAN-SPAM Act.

We collect your email address to:

  • Send information, respond to inquiries, and/or other requests or questions. We will only use personal data for the purpose it was collected.
  • We will take reasonable steps to ensure that personal information is relevant to its intended use, complete, and current.

To comply with CAN-SPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

Enforcement and Liability

Upscale will conduct compliance audits of its privacy practices to verify adherence to this Privacy Policy. If Upscale employees violate this Privacy Policy, they will be subjected to disciplinary action, including termination of their employment.

Vulnerability Disclosure Program

If you encounter any bugs or issues, feel free to report them at


If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to

In compliance with the EU-U.S. and Swiss-U.S. Privacy Shield Principles, Upscale commits to resolve complaints about your privacy and our collection or use of your Personal Information. EU or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Upscale at: