Privacy Policy

This Privacy Policy has been compiled to establish how ‘Personally Identifiable Information’ (PII) is being used at Upscale. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. This privacy policy provides a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What information do we collect from the people that visit our website, blog, or application?

We collect certain personal information from prospects/customers/users when they sign up to use our services. This information can be used to identify you, such as your name, e-mail address, phone number, company name and any other relevant information voluntarily given to us for providing with our service. The information we collect, to the extent that it is private, is disclosed only in accordance with our Terms of Service and/or this Privacy Policy.

As you navigate the Service, we may also collect information using commonly used information-gathering tools, such as cookies (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Service (such as the web pages viewed and the links clicked).

Through our import process, we may also collect information provided by Customers, such as the name, company name, email address, phone number etc. of Customer End Users that you choose to share with us. When you provide us with personal information about your Customer End Users, we will only use this information for the specific reason for which it is provided, such as to add new records to your account, or as agreed in the applicable agreement with Customer.

We collect certain payment and billing information when you register for our paid Services. For example, we ask you to designate a billing representative, including name and contact information, upon registration. You might also provide payment information, such as payment card details, which we collect via secure payment processing services like Stripe.

Upscale employees are strictly prohibited from viewing the content of the data you import into your Upscale account, except as provided in this Privacy Policy. Of course, in the case that you request our help to resolve your support issues relating to that data, and only after receiving your permission, Upscale employees may access the relevant data.

Information collected from website visits

Whenever you visit our website, we may collect non-identifying information from you, such as your referring URL, browser, operating system, cookie information, and Internet Service Provider.

We use cookies on this website. We may send one or more cookies which may be stored by your browser on your computer. The information we obtain from cookies is part of the collected information.

Most browsers allow you to refuse to accept cookies. To improve our services and this site, We may retain third party service providers to operate this site and help us monitor, collect and analyze information regarding your interactions with this website and data you input, including through the use of such providers’ cookies on your computer.

How do we use your information?

Collected Information, including personal data submitted on this website (i.e., data that can be used to identify, contact or locate an individual) will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use all collected information to:

  • administer and improve this website or product usability;
  • we use your registered email address to send information about the product updates and related articles; If you no longer wish to receive communications from us that are not required for the Service, please follow the "unsubscribe" instructions provided in any of those communications or update your account settings information.

When you use Upscale, you have the option to connect a 3rd party email account (like Gmail, Outlook, etc) to your Upscale account. This allows you to read, compose and send email messages in Upscale.

For Gmail users, Upscale needs permissions to some restricted scopes and the usage of each are explained below

gmail.readonly permission:

gmail.readonly permission will be used to read the email replies to change the prospect status in Upscale/CRM’s like Salesforce and by improving the sales development representative productivity.

gmail.send permission:

gmail.send permission will be used to send emails to prospects in a rhythmic sequence to improve SDR’s productivity. permission: permission will be used to read the events to display availability and create event when a prospect books a meeting.

calendar.readonly permission:

calendar.settings.readonly permission used to read user time zone and working hours and other settings.

NOTE: All the data collected through the Google OAuth restricted scopes will not be shared to any third parties or will not be used to personalize advertisements.

Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

How do we protect your information?

We are a privacy-led design company and we take our customers personal information privacy and security very seriously. Accordingly, we will implement reasonable and appropriate security measures to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration, and destruction.

We will store all the personal information you provide on our secure servers.

You are responsible for keeping your passwords confidential. We will not ask you for your passwords.

Policy amendments

This Privacy Policy may be updated from time to time. Rest assured, we will notify you of any material changes which you can review as the updated Privacy Policy posted on the Upscale website. If you do not accept the updated Privacy Policy, you may terminate Service as provided in the Upscale Service Agreement; otherwise the updated Privacy Policy will apply to you.

Third party websites

The website contains links to other websites. We are not responsible for the privacy policies of third-party websites or such site operators’ actions including the collection or use of your personal information.

Data Protection

Upscale complies with the EU-U.S and the Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. Upscale adheres to the Privacy Shield Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Upscale is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Upscale may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Changing or Deleting Your Information

Upon request Upscale will provide you with information about whether we hold, or process on behalf of a third-party, any of your personal information. If you are a registered user, you may review, update, correct, or delete certain Personal Information provided in your registration or account profile by changing your account settings. If your personal information changes, or if you no longer desire our Service, you may update or delete it by making the change in your account settings, although (in some cases) we may retain copies of your information if required by law, to protect our rights, or if it is not technically reasonably feasible to remove it. For questions about your Personal Information on our Service, please contact us at contact[at] or by contacting us through our website. We will respond to your inquiry within 30 days.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Accountability for Onward Transfers

We do not sell your Personal Information to any third party.

Upscale does not transfer any kind of user data (no matter what) to third parties.


Upscale does not treat ‘phishing’ or identity theft lightly. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Business Transfers

In the case of a merger, acquisition or reorganization, Upscale may sell, transfer or otherwise share some or all of its assets, including your customer data, in order to provide you continued service , but we will notify you. We will also notify you of choices you may have regarding the information.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users

We use Google AdSense Advertising on our website

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

Remarketing with Google AdSense

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more

According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously.
  • Once this privacy policy is created, we will add a link to it on our homepage or at a minimum, on the first significant page after entering our website.
  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
  • You will be notified of any Privacy Policy changes.
  • On our Privacy Policy Page you can change your personal information by emailing us.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. Upscale’s service compiles with CAN SPAM Act.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions. We will only use personal information for the purpose for which it was collected.
  • We will take reasonable steps to ensure that personal information is relevant to its intended use, complete, and current.

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

Enforcement and Liability

Upscale will conduct compliance audits of its privacy practices to verify adherence to this Privacy Policy. Upscale employees that are found to have violated this Privacy Policy will be subjected to disciplinary action up to and including termination of their employment with Upscale.

Vulnerability Disclosure Program

If you come across any bugs/issues, please feel free to report them to us on contact[at]


If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to contact[at]

In compliance with the EU-U.S. and Swiss-U.S. Privacy Shield Principles, Upscale commits to resolve complaints about your privacy and our collection or use of your Personal Information. EU or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Upscale at: contact[at]

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