Case Studies
Drive Performance from Streaming TV
Branch needed a partner to run TV campaigns end-to-end, from creative production to media buying on streaming to measurement - all focused on performance ROAS
Branch was able to turn Streaming TV into a measurable performance marketing channel.
Branch was able to turn Streaming TV into a measurable performance marketing channel.
50
K
Saved on creative costs
500
+
Purchases Measured a Month
6.2
X
Delivering ROAS / CPA
Branch Video Showcase
Example Branch Furniture Creatives
challenge
The Intro
Branch needed confidence that TV advertising could drive measurable performance and scale. They sought a partner to execute a smart buying strategy while ensuring the creative was effective across multiple channels.
We were optimistic that TV would be critical for growing our brand - but knew that we couldn’t scale performance with one-off creative development, separate media buying & measurement.
what we did
The Solution
We helped Branch develop performance-driven TV ads and implemented a data-driven buying approach. The success of these creatives led to expansion onto YouTube and other digital channels, broadening their customer acquisition efforts
Key Metrics
50
K
Saved on creative costs
By working with Upscale we were able to generate 8 new creatives to launch performance on streaming and the cost of the creative was included in the platform
+
500
Purchases Measured
Advanced attribution meant Branch could not only see the conversion path for every single customer that was shown a TV ad, they could also have the context of the entire customer marketing journey (email signups, etc.).
6.2
X
Delivering ROAS / CPA
With a 3 day full credit and 4 day partial credit window (7 day max) we were able to trust that TVAds was able to truly help drive purchases
Upscale helped us prove that Streaming TV could be a performance channel for our brand. We’re looking forward to expanding our partnership to even more platforms like YouTube in 2025.
Other Case Studies
Browse more case studies to see how we’ve helped other brands solve challenges and scale with impact.
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