Case Studies
Scaling Creative Production & Time-to-market
Lalo needed to quickly scale high quality creatives for TV to execute on key marketing initiatives as they grow.
Lalo leveraged Upscale to generate audience specific messaging
Lalo leveraged Upscale to generate audience specific messaging
8
x
Faster creative production, allowing for quicker campaign iterations
45
Unique creatives across 6 different marketing initiatives
2.46
x
iRoas Verified incremental lift, measured through a third-party study
Lalo Video Showcase
Lalo's audience specific creatives
challenge
The Intro
Lalo needed high-quality creatives that performed across both traditional TV and streaming. They also wanted a way to scale streaming effectively while ensuring measurable incremental lift.
Our growth plans are as ambitious as our brand - but were blocked but having the creative assets to execute on our strategy. From specific events like Prime Day to our major launch in retail (Target), we needed the right creative with the right messaging for each initiative.
what we did
The Solution
We developed compelling, performance-focused creatives that Lalo could use across linear TV and digital platforms. Our targeted media buying strategy allowed them to track incremental lift through a third-party measurement.
Key Metrics
8
x
Faster creative production, allowing for quicker campaign iterations
45
Unique creatives across 6 different marketing initiatives
2.46
x
iRoas Verified incremental lift, measured through a third-party study
Upscale helped us execute quickly across multiple initiatives with creatives that were not only on-brand and tv quality - but also had a different impact on performance. It’s made our internal teams 10x more productive so we can continue to focus on our growth strategy.
Other Case Studies
Browse more case studies to see how we’ve helped other brands solve challenges and scale with impact.
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