What is GDPR?

In 2016, the European Commission approved and adopted the new General Data Protection Regulation (GDPR). GDPR is a significant change in data protection regulation in the EU and replaces the existing legal framework (the Data Protection Directive and the various member state laws). It will come into effect from May 25, 2018 onwards

Why is GDPR important?

GDPR introduces many new rights and obligations regarding how companies should protect individuals' data that they process. It intends to strengthen and unify data protection for individual by increasing enforcement and creating a tiered penalty structure for breaches.

We have reviewed the rules and policies and are taking the required steps to become compliant.

What has Upscale done to comply with GDPR?

Our compliance and information security teams have got together to prepare our services for GDPR. We reviewed our data processing operations, and have made the necessary changes to our product and service.

We have made changes in the following key areas:

Updates to our Product

You can now request for unsubscribe, update and deletion APIs.

Changes to our Privacy Policy

We have updated our Privacy Policy to reflect our GDPR-compliance and to be more transparent in our data processing activities. You can read the full policy here.

Data Processing Agreement

We have put together a GDPR complaint DPA for Upscale’s service. You can request for one by writing to us at contact at

Vendor Compliance

We’ve reviewed our vendors, finding out about their GDPR plans and have signed GDPRready data processing agreements with them.

Increased Security

We've upgraded our internal security measures and practices to ensure your data is safewith us.

Get in touch

We are working with our customers to answer any questions and address any concerns regarding how we protect their personal data and comply with GDPR. If you have any questions, please don't hesitate to contact us at contact at