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Sales Glossary
The world of sales is full of highly technical jargon that can be confusing for even seasoned sales professionals.
To help you navigate your way through these uneasy waters, we’ve put together this glossary to help clarify relevant terms.
To help you navigate your way through these uneasy waters, we’ve put together this glossary to help clarify relevant terms.
Navigate between the letters to explore glossary terms:
Explore the glossary terms
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B Testing
AIDA
Always Be Closing
Annual Contract Value (ACV)
Account
Annual Recurring Revenue (ARR)
Account-Based Everything
Artificial Intelligence in Sales
Account-Based Marketing (ABM)
Average Customer Lifespan (ACL)
Account-Based Selling
Average Revenue Per User (ARPU)
Account Executives (AE)
Average Sales/Selling Price (ASP)
A/B Testing
Always Be Closing
Account
Account-Based Everything
Account-Based Marketing (ABM)
Account-Based Selling
Account Executives (AE)
AIDA
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
Artificial Intelligence in Sales
Average Customer Lifespan (ACL)
Average Revenue Per User (ARPU)
Average Sales/Selling Price (ASP)
B
Bounce Rate
B2B Sales Process
Brag Book
BAB Formula
Buyer Persona
BANT
BASHO Email
Buying Intent
Bottom of the Funnel
Buying Process/cycle
Bounce Rate
B2B Sales Process
Brag Book
BAB Formula
Buyer Persona
BANT
BASHO Email
Buying Intent
Bottom of the Funnel
Buying Process/cycle
C
Call Disposition
Compounded Annual Growth Rate
Call for Proposal
Consumer Buying Behavior
Call to Action (CTA)
Conversational Intelligence
Challenger Sales Model
Conversion Rate
Channel Partner
Cost per Impression (CPM)
Channel Sales
Cost per Click (CPC)
Click-Through Rate (CTR)
Cross-Selling
Closed Lost
Customer Acquisition Cost (CAC)
Closed Won
Customer Churn Rate
Cold Call
Customer Lifetime Value (CLTV)
Cold Email
Customer Relationship Management
Complex Sale
Customer Success
Call Disposition
Call for Proposal
Call to Action (CTA)
Challenger Sales Model
Channel Partner
Channel Sales
Click-Through Rate (CTR)
Closed Lost
Closed Won
Cold Call
Cold Email
Complex Sale
Compounded Annual Growth Rate
Consumer Buying Behavior
Conversational Intelligence
Conversion Rate
Cost per Impression (CPM)
Cost per Click (CPC)
Cross-Selling
Customer Acquisition Cost (CAC)
Customer Churn Rate
Customer Lifetime Value (CLTV)
Customer Relationship Management
Customer Success
D
Demand Generation
Drip Campaign
Discovery Call
Demand Generation
Discovery Call
Drip Campaign
E
EBITDA
EBITDA
F
FAB (Features, Advantages, and Benefits)
Freemium
FAB (Features, Advantages, and Benefits)
Freemium
G
Gatekeeper
GPCTBA/C&I
Go-to-Market (GTM) Strategy
Guided Selling
Gatekeeper
Go-to-Market (GTM) Strategy
GPCTBA/C&I
Guided Selling
I
Ideal Customer Profile (ICP)
Inside Sales
Inbound Sales
Intent Data in Sales
Ideal Customer Profile (ICP)
Inbound Sales
Inside Sales
Intent Data in Sales
K
Key Performance Indicators (KIPs)
Key Performance Indicators (KIPs)
L
Lead
Lead Nurturing
Lead Generation
Lead Qualification
Lead Scoring
Lead
Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
M
Marketing Automation
Marketing Qualified Lead (MQL)
MEDDIC
Minimum Viable Product (MVP)
Monthly Recurring Revenue (MRR)
Marketing Automation
Marketing Qualified Lead (MQL)
MEDDIC
Minimum Viable Product (MVP)
Monthly Recurring Revenue (MRR)
N
Net Promoter Score (NPS)
Net Promoter Score (NPS)
O
Objection Handling in Sales
Opportunity
Objection Handling in Sales
Opportunity
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