There’s a lot spoken, tried, and tested for cold emailing. There are different schools of thought and techniques based on experiences. But Kyle Coleman’s formula is neat, clean, and consistent. His technique can increase your open rates and response rates, and lead to a qualification. The principle is “simple” but not necessarily “easy.” You’ll need practice, patience, and time to master it.
The checklist by Kyle Coleman is a useful guide with details behind each point. Let’s uncover the “substance” point and include examples to describe the “style.”
When your email hits a prospect’s inbox, there are three main differentiators: the sender’s name, the subject line, and the preview text. Since your name is personal and nothing can be done about it, let’s focus on optimizing the other two points.
“Personalization” can be intimidating, but let’s simplify it. You can personalize emails even without knowing your prospects’ middle names. Research them, their background, company, or industry to move forward. If you can’t take out time to understand a person or the company before reaching out, how can you expect them to listen to you? You must know enough about their challenges and offer them help.
You must have a legitimate and specific reason to reach out to a prospective customer. The most suitable approach could be the “challenge & solution” format. Some insights & examples to identify compelling reasons.
Most sales reps ask for time immediately, even before they have earned it. The goal of your cold email should be to make the prospect curious. It should make them want to learn more. Some call-to-actions that can work are
You can conclude with, “Either way, thanks for reading.” Remove the pressure of responsibility and show them you value their time.
If you put it all together, here’s how it will look. While the “substance” is important, the “style” compliments it. It’s always about prospects, not you. It’s a simple language, not words from a website. It’s conversational, not formal. Separate thoughts are on separate lines, making it easier to read. And all of this in just 72 words!
You can follow Klye Coleman for more interesting reads.
SEQUENCE / CADENCE
MOTIVATION and MINDSET
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